Privacy Policy

Effective Date: March 17, 2026
Last Updated: March 17, 2026

Vera Mason Inc. ("Vera Mason," "we," "our," or "us") operates the website https://theveramason.com (the "Site"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our Site, make a purchase, or otherwise interact with us. It also explains your rights regarding your personal information and how to exercise them.

By accessing or using the Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the Site.

1. Information We Collect

1.1 Information You Provide Directly

We collect information you voluntarily provide, including:

Account and Order Information: Name, email address, shipping address, billing address, phone number, and payment information (processed securely by our payment processor; we do not store full credit card numbers)
Communications: Information you provide when you contact us via email, contact forms, or customer support inquiries
Newsletter Subscription: Email address when you subscribe to our mailing list
Reviews and Feedback: Any content you submit through reviews or feedback forms

1.2 Information Collected Automatically

When you visit the Site, we automatically collect certain information through cookies, pixels, and similar tracking technologies, including:

Device Information: Browser type, operating system, device type, screen resolution, and unique device identifiers
Usage Information: Pages visited, time spent on pages, click patterns, scroll depth, referring/exit pages, and date/time of visits
Location Information: Approximate geographic location based on your IP address
IP Address: Your Internet Protocol address

1.3 Information from Third Parties

We may receive information about you from third-party sources, including:

Payment processors (transaction confirmation and fraud prevention data)
Analytics providers (aggregated usage data)
Advertising platforms (ad interaction data when you arrive via a paid advertisement)

2. How We Use Your Information

We use the information we collect for the following purposes:

Order Fulfillment: Processing, shipping, and delivering your orders; sending order confirmations and tracking information
Customer Support: Responding to inquiries, troubleshooting issues, and processing warranty claims
Communications: Sending marketing emails (with your consent), product updates, and promotional offers. You may opt out at any time
Site Improvement: Analyzing usage patterns to improve our Site's functionality, performance, and user experience
Security and Fraud Prevention: Detecting, investigating, and preventing fraudulent transactions and unauthorized access
Legal Compliance: Complying with applicable laws, regulations, and legal processes
Advertising: Measuring the effectiveness of our advertising campaigns and delivering relevant advertisements

3. Cookies and Tracking Technologies

3.1 What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help the site recognize your device and remember certain information about your visit. We also use similar technologies such as pixels, web beacons, and local storage.

3.2 Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the Site to function and cannot be disabled. They include:

Shopify session and cart cookies (maintaining your shopping cart and checkout session)
Security cookies (fraud detection and prevention)
Authentication cookies (keeping you logged in if you have an account)

Analytics and Performance Cookies

These cookies help us understand how visitors interact with the Site by collecting information anonymously or in aggregate. We use the following analytics services:

Google Analytics (GA4): Collects anonymized data about page views, session duration, traffic sources, and user demographics. Google may use this data in accordance with Google's Privacy Policy. You may opt out using the Google Analytics Opt-Out Browser Add-On
Microsoft Clarity: Records anonymized session replays including mouse movements, clicks, and scroll behavior to help us identify usability issues. Clarity does not collect passwords or payment information. Learn more at Microsoft's Privacy Statement

Advertising and Marketing Cookies

These cookies are used to deliver advertisements relevant to you and to measure the effectiveness of our advertising campaigns:

Google Ads: Tracks conversions from our Google advertising campaigns to measure ad performance. Google may use this data as described in Google's Privacy Policy

3.3 Managing Your Cookie Preferences

You can control and manage cookies in several ways:

Browser Settings: Most web browsers allow you to manage cookie preferences through their settings. You can set your browser to refuse cookies, delete existing cookies, or alert you when a cookie is being set. Note that disabling cookies may affect the functionality of the Site
Opt-Out Links: Use the specific opt-out tools provided by our analytics partners (linked above)
Do Not Track: Some browsers offer a "Do Not Track" (DNT) setting. While there is no uniform standard for responding to DNT signals, we respect your privacy choices and encourage you to use the opt-out tools listed above

3.4 Third-Party Cookies

Some cookies on our Site are placed by third-party services that appear on our pages. We do not control these cookies. The third-party providers listed in Section 3.2 have their own privacy policies governing the use of their cookies.

4. How We Share Your Information

We do not sell your personal information. We may share your information with the following categories of recipients:

4.1 Service Providers

We share information with trusted third-party companies that perform services on our behalf, including:

Shopify: Our ecommerce platform that processes orders, handles payments, and hosts our Site. See Shopify's Privacy Policy
Payment Processors: Process payment transactions securely. We do not store your full payment card details
Shipping Carriers: Fulfill and deliver your orders
Email Service Providers: Send transactional and marketing emails on our behalf
Analytics Providers: Google Analytics and Microsoft Clarity, as described in Section 3

4.2 Legal Requirements

We may disclose your information if required by law, subpoena, court order, or governmental request, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a government request.

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email or prominent notice on our Site of any change in ownership or use of your personal information.

4.4 With Your Consent

We may share your information for other purposes with your explicit consent.

5. Your Privacy Rights

5.1 All Users

Regardless of where you reside, you have the right to:

Opt Out of Marketing: Unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any email or contacting us directly
Access Your Data: Request a copy of the personal information we hold about you
Correct Your Data: Request correction of inaccurate or incomplete personal information
Delete Your Data: Request deletion of your personal information, subject to certain legal exceptions

5.2 California Residents (CCPA / CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with the following additional rights:

Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purpose for collecting the information, and the categories of third parties with whom we share it
Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions (e.g., completing a transaction, detecting security incidents, complying with legal obligations)
Right to Correct: You have the right to request that we correct inaccurate personal information
Right to Opt Out of Sale or Sharing: You have the right to opt out of the "sale" or "sharing" of your personal information. Vera Mason does not sell your personal information. To the extent that our use of analytics or advertising cookies constitutes "sharing" under the CPRA, you may opt out by contacting us at the address below
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights

Categories of Personal Information Collected (preceding 12 months):

Identifiers (name, email address, IP address, shipping/billing address)
Commercial information (purchase history, products viewed)
Internet or electronic network activity (browsing history, interactions with the Site)
Geolocation data (approximate location from IP address)

To exercise any of these rights, please contact us at hello@theveramason.com with the subject line "California Privacy Request." We will verify your identity before processing your request and respond within 45 days.

5.3 European Economic Area, United Kingdom, and Switzerland (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, the General Data Protection Regulation (GDPR) and applicable local data protection laws provide you with additional rights:

Legal Basis for Processing: We process your personal data based on: (a) your consent, (b) the necessity to perform a contract with you (e.g., fulfilling an order), (c) our legitimate interests (e.g., improving our services, fraud prevention), or (d) compliance with legal obligations
Right to Access: You may request a copy of your personal data
Right to Rectification: You may request that we correct inaccurate data
Right to Erasure: You may request deletion of your personal data in certain circumstances
Right to Restriction of Processing: You may request that we restrict the processing of your data
Right to Data Portability: You may request a machine-readable copy of your data
Right to Object: You may object to our processing of your data based on legitimate interests
Right to Withdraw Consent: Where processing is based on consent, you may withdraw your consent at any time

To exercise these rights, contact us at hello@theveramason.com. You also have the right to lodge a complaint with your local data protection authority.

5.4 Nevada Residents

If you are a Nevada resident, you have the right to opt out of the sale of your covered information. Vera Mason does not sell your personal information as defined under Nevada law. If you have questions, contact us at hello@theveramason.com.

6. Do Not Sell My Personal Information

Vera Mason does not sell your personal information to third parties for monetary consideration. To the extent that our use of certain analytics or advertising technologies may be considered a "sale" or "sharing" under applicable state privacy laws (including the CCPA/CPRA), you may opt out by contacting us at hello@theveramason.com with the subject line "Do Not Sell My Information."

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, and destruction. Our Site uses SSL/TLS encryption for all data transmissions, and payment processing is handled through PCI-DSS compliant processors. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including:

Order Data: Retained for a minimum of 5 years for tax, legal, and accounting purposes
Account Data: Retained for as long as your account is active or as needed to provide services
Marketing Data: Retained until you unsubscribe or request deletion
Analytics Data: Retained in anonymized or aggregated form as determined by our analytics providers

When personal information is no longer necessary for its intended purpose, we will securely delete or anonymize it.

9. Children's Privacy

The Site is intended for adults aged 18 and older. We do not knowingly collect personal information from anyone under the age of 18. If you are under 18, do not use the Site, make any purchases, or provide any personal information. If we learn that we have collected personal information from a person under 18, we will delete that information promptly. If you believe we may have collected information from a person under 18, please contact us at hello@theveramason.com.

10. Third-Party Links

The Site may contain links to third-party websites or services (e.g., Amazon, social media platforms). This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit. We are not responsible for the privacy practices or content of third-party websites.

11. Email and SMS Communications

When you subscribe to our newsletter or make a purchase, you may receive marketing communications from us. We comply with the CAN-SPAM Act and all applicable email marketing laws:

All marketing emails include a clear "unsubscribe" link
We honor opt-out requests within 10 business days
We will not send marketing emails without your consent
We do not use deceptive subject lines or misleading header information

We do not currently send SMS or text message marketing. If we implement SMS marketing in the future, we will obtain your express written consent before sending any messages, in compliance with the Telephone Consumer Protection Act (TCPA).

12. International Data Transfers

Your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. These countries may have data protection laws that differ from those in your country of residence. By using the Site, you consent to the transfer of your information to the United States. We take reasonable steps to ensure your information is treated securely and in accordance with this Privacy Policy.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this policy and, where appropriate, notify you via email or a prominent notice on the Site. We encourage you to review this Privacy Policy periodically. Your continued use of the Site after any changes constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, your personal data, or our privacy practices, please contact us at:

Vera Mason Inc.
Email: hello@theveramason.com
Subject Line: "Privacy Inquiry"

We will respond to all privacy-related inquiries within 30 days.

Cart